Facebook and Google condemned over ads for ‘abortion pill reversal’ – The Guardian

AbortionAdverts promoting hazardous, dishonest and unverified treatment shown millions of times, study findsFacebook has served “abortion reversal” adverts 18.4 m times given that January 2020, according to a report from the Center for Countering Digital Hate (CCDH), promoting an “unproven, dishonest” and “hazardous” procedure.Google shows the adverts on more than four-fifths of searches related to abortion throughout a number of US cities, according to the CCDH research study, targeted at search terms such as “unwanted pregnancy” and “abortion pill”. The adverts promote an unverified theoretical usage of high dosages of the hormonal agent progesterone to “reverse” the impacts of taking mifepristone, the very first of a pair of drugs used in a medical abortion.But there is a “lack of medical proof demonstrating the safety and efficacy of the treatment”, according to a research study in the New England Journal of Medicine, and it can lead to unsafe haemorrhaging.Despite that, 8 US states need people looking for an abortion to be provided details that claims that such a turnaround is a choice.”Facebook and Google must stop these adverts, prohibit the groups and users involved in putting them together, and contribute the tainted cash they received to groups that secure basic sexual and reproductive rights.”On Facebook, the platforms own analytics show that as numerous as 1.5 million users in the UK and 3 million in the Republic of Ireland could have been targeted by adverts promoting the procedure, paid for by the anti-abortion groups SPUC in the UK and the Life Institute in Ireland.Both companys policies ought to prohibit the adverts. Google has guidelines that prohibit marketers from promoting “misleading details about products” and “non-government approved items that are marketed in a way that suggests that theyre safe or efficient”, while Facebooks ban the adverts from being targeted to 13- to 17-year-olds– in spite of the reality that one set of advertisements from the United States group Live Action that was targeted at women under the age of 44 was shown to at least 3,000 children under 18 throughout the US.A Facebook spokesperson said: “We got rid of numerous of the ads determined in the report – many of which were non-active and years or months old – for breaking our policies around using adult items and services.

AbortionAdverts promoting unsafe, dishonest and unproven procedure revealed millions of times, research study findsFacebook has served “abortion reversal” adverts 18.4 m times because January 2020, according to a report from the Center for Countering Digital Hate (CCDH), promoting an “unproven, dishonest” and “unsafe” procedure.Google reveals the adverts on more than four-fifths of searches related to abortion across a number of US cities, according to the CCDH research study, targeted at search terms such as “unwanted pregnancy” and “abortion tablet”.”On Facebook, the platforms own analytics reveal that as numerous as 1.5 million users in the UK and 3 million in the Republic of Ireland might have been targeted by adverts promoting the procedure, paid for by the anti-abortion groups SPUC in the UK and the Life Institute in Ireland.Both businesss policies ought to prohibit the adverts. Google has guidelines that ban advertisers from promoting “misleading information about products” and “non-government approved items that are marketed in a method that implies that theyre safe or efficient”, while Facebooks ban the adverts from being targeted to 13- to 17-year-olds– in spite of the reality that one set of ads from the United States group Live Action that was targeted at ladies under the age of 44 was revealed to at least 3,000 children under 18 throughout the US.A Facebook representative stated: “We eliminated many of the advertisements recognized in the report – many of which were non-active and months or years old – for breaching our policies around using adult products and services.