A New Non-Hormonal Contraceptive Gel Taps Into “Wellness Culture” Anxiety Over Hormonal Birth Control – Jezebel

The perfect audience for Phexxi is “the women who are using condoms, relying on the pullout technique and hoping for the finest, or the ladies utilizing a natural family-planning approach,” stated Erin Turner, a brand name supervisor at Evofem– the business that produces Phexxi.Although the New York Times description of the Evofem workplaces sounds like a girlboss version of hell (a hot pink Joan of Arc and a cup with the phrase “Tears of My Enemies” are included), Phexxi as an item certainly seems to have its benefits. With common usage, Phexxi is about 86% reliable, which is in the same range as other contraceptive choices– prophylactics have an 87% typical-use efficiency rate, while diaphragms have a rate of 83%, and the tablet is effective 93% of the time.Since Phexxi went on sale last September, Evofem has actually reportedly released roughly 17,280 prescriptions. Evofem is likewise presently doing screening on the Phexxi solution as an avoidance technique for the STIs chlamydia and gonorrhea, a status which requires FDA approval, but might potentially increase the items audience.The language used by Evofem CEO Saundra Pelletier and other Evofem employees suggests that part of the reasoning behind the creation of Phexxi is the recent appeal of a “wellness” related hostility to hormone approaches of control.