For them, the half-hour Tyler Perry video that had been playing on repeat on a giant screen in the multipurpose space did not seem to resonate.Ms. Sandri, who is of Chinese descent, started to understand. “Im Asian, however Im not Japanese or Thai or Indian, and they are really various individuals,” she stated. “Until we comprehend cultural sensitivities beyond the major skin color groups, were not going to be successful at reaching herd immunity levels with some of those subsets.”She started preparing to have her director of upkeep, an African immigrant who has been immunized, to speak with hesitant peers about his experience and their concerns, and to discover leaders of regional African churches who might be going to do the same.She also doubled down on what she believed was working best: listening to and dealing with the concerns of her workers one by one– what she called a “time-intensive, conversation-intensive, case-by-case uphill climb.”The secret, she said, was to customize her message to what would resonate most with each person.”For analytical individuals, we provided data on variety of cases, number of people in trials, percent of individuals who experience an immune response,” she stated. “For relationship-based thinkers, we asked if they had any vulnerable friends or relative, and how having or not having the vaccine might impact the relationship.”Still, as the date of the 3rd vaccination event approached in early March, Ms. Proctor was tired– of the pandemic and the long loss of flexibilities, but also of hearing every day at work about the significance of getting the shot. Ms. Sandri, whose office was just around the corner, visited often to chat and carefully raise the benefits of being vaccinated.