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How Zeynep Tufekci Keeps Getting the Big Things Right – The New York Times

https://www.nytimes.com/2020/08/23/business/media/how-zeynep-tufekci-keeps-getting-the-big-things-right.html

The C.D.C. altered its tune in April, recommending all Americans above the age of 2 to wear masks to slow the spread of the coronavirus. Michael Basso, a senior health scientist at the company who had actually been pushing internally to recommend masks, told me Ms. Tufekcis public criticism of the company was the “tipping point.”
Over the last few years, many public voices have actually gotten the huge things incorrect– election forecasts, the impacts of digital media on American politics, the threat of a pandemic. Ms. Tufekci, a 40-something who speaks a mile a minute with a light Turkish accent, has none of the trappings of the celeb scholastic or the expert pundit. However long before she ended up being perhaps the only excellent amateur epidemiologist, she had actually quietly made a routine of being ideal on the huge things.
And the success of Ms. Tufekci and others like her at seeing plainly in our dirty time represents a kind of vengeance of the geeks, as outsiders from American politics and from Silicon Valleys pressure to align money and ideology in some cases see what insiders do not.

In 2011, she went against the current to say the case for Twitter as a chauffeur of broad social motions had actually been oversimplified. In 2012, she warned news media outlets that their protection of school shootings might influence more. In 2013, she argued that Facebook could fuel ethnic cleansing. In 2017, she cautioned that YouTubes suggestion algorithm might be used as a tool of radicalization.

And when it pertained to the pandemic, she sounded the alarm early while likewise battling to keep parks and beaches open.

When the Centers for Disease Control and Prevention told Americans in January that they didnt need to wear masks, Dr. S. Vincent Rajkumar, a teacher at the Mayo Clinic and the editor of the Blood Cancer Journal, could not believe his ears.
However he kept quiet until Zeynep Tufekci (noticable ZAY-nep too-FEK-chee), a sociologist he had actually fulfilled on Twitter, wrote that the C.D.C. had actually blundered by stating protective face coverings should be worn by health employees but not regular individuals.
” Here I am, the editor of a journal in a high profile organization, yet I didnt have the guts to speak up that it just does not make good sense,” Dr. Rajkumar told me. “Everybody should be using masks.”
Ms. Tufekci, an associate professor at the University of North Carolinas School of Information and Library Science without any obvious qualifications in epidemiology, came out against the C.D.C. suggestion in a March 1 tweetstorm prior to expanding on her criticism in a March 17 Op-Ed short article for The New York Times.

” Ive just been struck by how best she has actually been,” said Julia Marcus, an infectious disease epidemiologist at Harvard Medical School.
I wondered to understand how Ms. Tufekci had gotten so many things right in a confusing time, so we spoke recently over FaceTime. She informed me she chalks up her habits of mind in part to a youth she would not want on anybody.
” A lot of things came together, which Im happy I made it through,” she stated, sitting outside a brick home she leases for $2,300 a month in Chapel Hill, N.C., where she is raising her 11-year-old child as a single parent. “But the method they came together was not super delighted, when it was taking place.”
These are, by her lights, the components in seeing plainly:

More than 4 years later on, after Donald J. Trump won the 2016 election, Mr. Goff sent Ms. Tufekci a note stating she had been.
” At a time when everybody was being stupidly optimistic about the potential of the internet, she didnt buy the hype,” he informed me. “She was extremely prescient in seeing that there would be a deeper rot to the function of data-driven politics in our world.”
Ms. Tufekcis views on tech were not uncommon among the little group of sociologists focused on new technologies. She provided her skeptical take at a time when the social sciences and qualitative research study had actually fallen out of style.
Many tech reporters, enchanted by the internet-fueled motions sweeping the globe, were sluggish to identify the methods they might stop working, or how social networks could be utilized against them. Ms. Tufekci, however, had “seen movement after motion falter since of an absence of organizational depth and experience, of tools or culture for cumulative decision making, and tactical, long-term action,” she wrote in her 2017 book, “Twitter and Tear Gas.”
That is, the very same social-media savvy that accelerated their rise sometimes left them “unable to engage in the decision-making and tactical maneuvers all movements must master to make it through,” she composed.
Thats a lesson many social movements have actually learned because those days, and this summers Black Lives Matter protests secured some immediate political gains. Some in Silicon Valley are taking social science more seriously nowadays, too. The Twitter president Jack Dorsey told me last fall that, if he had to do it all over once again, he would have employed a social scientist to help develop the service.
One of the things that makes Ms. Tufekci stick out in this bleak moment is her absence of paradox or world-weariness. She is not a prophet of doom, having held on to an early-internet optimism that she shares with the Craigslist creator Craig Newmark and a couple of others.

In 1998, she traveled to Chiapas, Mexico, and saw that the Zapatistas themselves were taken part in a traditional peasant uprising, the kind of thing that might have occurred decades previously. Now there was something new: the online worldwide neighborhood around them. Perhaps because of a type of egalitarian nerd ideology that has actually served her well, she never ever looked for to satisfy the rebels charismatic leader, called Subcomandante Marcos.

Knowledge that spans subject locations and academic disciplines, which she occurred onto as a computer system programmer who entered into sociology.
A practice of complex, systems-based thinking, which led her to a difficult review in The Atlantic of Americas news media in the run-up to the pandemic.

That optimism becomes part of what got her into the literature of pandemics. Ms. Tufekci has taught public health as a way to present her trainees to globalization and to make a point about human nature: Politicians and the news media typically expect robbery and crime when disaster strikes, as they did when Hurricane Katrina hit New Orleans in 2005. However the truth on the ground has more to do with common acts of generosity and compassion, she thinks.
Public health authorities seem to have had an ulterior motive when they informed people that masks were ineffective: They were trying to stave off a run on protective equipment that could have made it not available for the health care workers who needed it. Ms. Tufekcis faith in humanity has actually led her to think that the federal government needs to have trusted people enough to level with them, instead of jeopardize its credibility with suggestions it would later overturn.
” They didnt trust us to tell the reality on masks,” she said. “We think about society as this Hobbesian thing, rather than the truth where the majority of people are very friendly, the majority of people are vulnerable to solidarity.”
Ms. Tufekcis brand-new cause is ventilation; her car is The Atlantic, which offered her a contract after she had actually added to The Times as a freelancer for several years. Ironically, simply as the Times opinion department was tearing itself apart over the charge that amplifying a senators views could endanger protesters, the one writer who had actually certainly saved lives slipped out a side door. Her March column on masks was amongst the most influential The Times has published, although– or possibly because– it lacked the political edge that brings large attention to an opinion piece.
Public health authorities are now listening to her. 2 months after her Op-Ed short article, Dr. Rajkumar and Ms. Tufekci took part in a conference call with World Health Organization officials who were worried that people who had gotten in the routine of wearing masks would believe they were safe and start behaving recklessly.
” No, listen, Im a sociologist, I understand thats not real,” Ms. Tufekci informed them.
Now I find myself wondering: What is she right about now? And what are the rest of us wrong about?
A location where she may be ahead of the pack is the effects of social networks on society. Its a debate she considers as worryingly binary, detached from possible options, with reporters homing in on the personal morality of tech heads like Mark Zuckerberg as they assume the role of shopping mall polices for the platforms they cover.

Add those things to an ability at moving journalism and policy through a type of within video game, and Ms. Tufekci has had an exceptional impact. It started, she says, with growing up in a dissatisfied house in Istanbul. She said her alcoholic mom was responsible to toss her into the street in the early hours of the early morning. She discovered some solace in science fiction– Ursula K. Le Guin was a favorite– and in the positive, early web.
In the mid-1990s, still a teen, she moved out. Quickly she found a task close by as a programmer for IBM. She was a workplace misfit, a delicately dressed girl among the matches, but she fell in love with the companys internal bulletin board system. When she asked a technical concern, she liked it that a colleague in Japan would not know her age or gender.
She stumbled onto the wellspring of her profession when she discovered an email list, the Zapatista Solidarity Network, fixated Indigenous activists in southern Mexico who had used up arms against neoliberalism in basic and land privatization enforced by the North American Free Trade Agreement in particular. For Ms. Tufekci, the network offered a community of digital friends and intellectual sparring partners.

” The genuine concern is not whether Zuck is doing what I like or not,” she said. “The real concern is why hes getting to decide what hate speech is.”
She also suggested that we might get it wrong when we focus on individuals– on primary executives, on social networks activists like her. The likely response to a media environment that magnifies incorrect reports and hate speech, she thinks, is the return of functional governments, together with the birth of a new structure, however imperfect, that will hold the digital platforms responsible for what they host.
” Its charmed that I get to do this, it feels excellent,” she stated. “But in the perfect world, individuals like me are sort of unnecessary, and we have these faceless nameless experts and bureaucrats who inform us: This is what you need to do.”

” I have a thing that popularity and charm screws with your head,” she stated. “Ive made a huge effort throughout my life to protect my thinking.”
Ms. Tufekci is the only person Ive ever spoken with who thinks that the modern age started with Zapatista Solidarity. For her, it was a very first flicker of the “bottom-up globalization” that she views as the shadow of commercialisms shiny spread. She declares that her theory has absolutely nothing to do with how the motion impacted her personally.
She got a PhD. from the University of Texas at Austin studying what she calls “techno-sociology” and became obsessed with how digital media might change society during the Twitter-fueled social motions of the late aughts– the Arab Spring, Occupy Wall Street, Gezi Park in her native Turkey.
While many American thinkers were wide-eyed about the revolutionary potential of social networks, she established a more intricate view, one she expressed when she discovered herself sitting to the left of Teddy Goff, the digital director for President Obamas re-election campaign, at a South by Southwest panel in Austin in 2012.
Mr. Goff was enthusing about the campaigns ability to send out various messages to private voters based upon the digital data it had actually collected about them. Ms. Tufekci quickly objected to the practice, saying that microtargeting would most likely be used to sow department.

Add those things to a skill at moving journalism and policy through a kind of inside video game, and Ms. Tufekci has had an impressive effect. Ms. Tufekci is the only person Ive ever spoken with who believes that the modern-day age started with Zapatista Solidarity. Ms. Tufekcis views on tech were not unusual among the small group of sociologists focused on brand-new innovations. Ms. Tufekci has actually taught public health as a method to present her trainees to globalization and to make a point about human nature: Politicians and the news media typically anticipate looting and crime when catastrophe strikes, as they did when Hurricane Katrina hit New Orleans in 2005. Ms. Tufekcis brand-new cause is ventilation; her vehicle is The Atlantic, which offered her a contract after she had contributed to The Times as a freelancer for lots of years.